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    Setting Clear Direction

One of the responsibilities of every leader is to set and communicate a clear direction for the company, the management, and the employees. In the process of setting direction, it may be critical to establish or evaluate the company's values, vision, or mission. For all companies, direction means setting annual goals and building a budget and business plan around those goals. For some companies, setting direction includes selecting new strategies and planning for change.

Whatever the level of advice or support needed, the consultants at CBA are prepared to assist the executives of a company in setting a clear direction. When we work with a company' leaders on direction, we evaluate the path the company is following, we assess the company's strengths and weaknesses, and evaluate the managers and employees commitment and readiness to achieve the company's goals.

Our objective is to help the owner accomplish and communicate his/her goals, and to create a plan of action to achieve those goals. The measure of our success is the company's success in implementing their plan and in the revenue gained and expenses saved by implementing the plan.

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